March 2010
3 posts
4 tags
The Facebook "Idle Tab" Argument
Pace Lattin of Affiliate.com wrote a post today about the recent news that Facebook has surpassed Google as the number one website in the U.S. with regards to unique visitors. Pace raised an interesting point regarding the data in which Hitwise considered when determining Facebook’s unique visitor growth surpassing Google.
As Pace said, Hitwise didn’t use mobile visitors or...
5 tags
Why Not Just Run It As A Lifestyle Business?
In 2007 I founded Gamers Media, a vertical ad network for casual game websites. As an advertising network we’ve been able to accelerate our growth through revenue without the requirement of institutional investors, which has undoubtedly allowed us to iterate our business model several times and explore new opportunities that institutional investors may have otherwise felt were not aligned...
4 tags
The Fourth Generation Ad Network Is Product...
Jeremy Liew (Managing Director at Lightspeed Venture Partners) wrote a post on February 25, 2009 asking what the fourth generation ad networks will look like. In his post he described the evolution of ad networks into three generations, which are:
Controlling Inventory
More Data
Better Targeting Algorithms
Together, he went on to say that these three elements represent three of the...